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AI Consulting & Automation · Santa Cruz, CA

Making work
work better.

Every business has that thing that takes too many clicks, too many people, or too much time. We find those things and fix them — untangling messy workflows, connecting the tools you already use, and building what's missing. We're based in Santa Cruz and work with businesses anywhere. Show us where work gets annoying. We'll make it less annoying.

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We put the 'flow'  in workflow

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Built to work for you, not to keep you dependent on us.

Fixed scope, fixed price You own everything we build Clean handoff, zero headache
Learn More →

Does this sound familiar?

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If any of this hit home, we should talk. We find the friction, then build the fix. →

How we work

Less friction. More flow.

Three steps, start to finish — no black box in the middle.

Friction We identify your most annoying pain points and bottlenecks.
Blueprint We build a detailed action plan outlining suggested tools and implementation.
Fix Deploy the tools yourself or we can help you integrate them into your operations.
See our full process ›

Let's talk numbers

You probably think this is going to be VERY expensive. We've got good news.

Scoped to the problem

No bundles, no bloated retainers. You pay for the fix you actually need, not a package built for someone else's problem.

No surprise invoices

You'll know the cost before we start, not after. If scope changes, we talk about it before it shows up on a bill.

Priced like people who want you back

We'd rather earn the next project than squeeze this one. Tell us what's broken and we'll give you a real number.

Get a real number →
Free · About 5 minutes How much is AI really doing for your business? Take the AI Impact Assessment to see how well you use AI today and where it could save time, improve your work and grow revenue. You'll get practical ideas you can act on right away. Take the assessment → Preview of AI Impact Assessment results with an overall score and ratings for saving time, improving work, increasing revenue and making room for what you enjoy

Frequently asked questions

What does So·loo·shun actually do?

We find the points where your business is losing time, money, or sanity — manual processes, disconnected tools, workflows nobody's had time to fix — and we build or implement the practical solution. That might be custom software, an AI-powered tool, an automation, or just connecting systems you already have.

Who is this for?

Businesses and teams that know something is slower or clunkier than it should be, but don't have the in-house time, technical expertise, or bandwidth to fix it themselves.

How is this different from hiring a traditional consultant or dev agency?

A consultant hands you a report. An agency needs a fully-scoped spec before they'll touch it. So·loo·shun does both ends — we diagnose the actual problem and build the working solution, without a six-month discovery phase.

Do I need to already know what solution I need?

No. Most clients come to us with a problem or a frustration, not a spec. Figuring out the right fix — and whether it needs custom software, an off-the-shelf tool, or just a better workflow — is part of the work.

What kinds of solutions do you build?

Anything from lightweight automations and AI-assisted workflows to custom internal tools and system integrations — whatever actually solves the problem, not whatever's trendiest. See AI consulting and AI automation for examples.

Where are you based, and who do you work with?

We're based in Santa Cruz, California, and work with businesses across Santa Cruz County, from Scotts Valley and Capitola to Aptos and Watsonville, plus the wider Monterey Bay. Local clients can meet in person; everyone else we work with over video.

Is this AI consulting or automation?

Both, and that's the point. Our AI consulting figures out where AI and automation will actually save you time. Then we do the AI automation work itself: setting up the tools, connecting your systems, and building what's missing.

We'd love to hear how we can help
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15 MIN Free no obligation Book directly Grab a 15-minute friction finder discovery call Pick a time that suits you — no forms, no back-and-forth.  See available times →
Not quite ready to book? Ask us a quick question or request more information →

Quick question

Contact us

Send us the short version and we'll come back with a straight answer — no pitch deck.